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Mood mismatch between TV shows and ads may hurt advertisers: study | The Globe and Mail

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
SUSAN KRASHINSKY - MARKETING REPORTER

We’ve all been there: watching a TV show that reaches a quiet, dramatic moment, only to be jarred by a commercial with loud announcers, upbeat music or gaudy animation. The effect is annoying for viewers – but this mismatch may also be hurting advertisers.

http://www.theglobeandmail.com/report-on-business/industry-news/marketing/mood-mismatch-between-tv-shows-ads-may-hurt-advertisers-study/article23678604/
 

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